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Exploring ideas in the real world.

How do we know what works for our clients? By being curious & making the world our own living laboratory.

The Dareful Project


A podcast series 

To make a meaningful impact, connect with people through shared interests and passions. It's a powerful way to bring people of all ages and backgrounds together.


Our real-world experiment turned into The Dareful Project, a podcast featuring cultural disruptors who have boldly redefined their lives, from a 67 year old competitive bodybuilder to a corporate exec who chucks it all to become a minister in rural Michigan. But what's remarkable is that, in addition to a strong 45+ audience, our podcast has attracted a following among adults in their 20s and 30s, proving that authentic connection transcends age.  

Watch/listen to Season 2. 

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