We are a real-world tested communications consultancy designed for innovators and challengers.
insights & outreach / reputation / crisis planning /
hyperlocal
About
Dareful:
Founded by Debra Hotaling, Dareful Communications is a PR firm dedicated to building solutions in a rapidly changing communications ecosystem.
What
we do:
Dareful Communications partners with leaders to drive growth by delivering reputational insights grounded in research and experience, activated through storytelling. Our secret sauce: deeply connecting with local communities, an approach known as hyperlocal communications. We're very good at very local which is why Fortune 10 companies look to us for results. And we can do it for yours.
Our true North.
Protect your brand.
Are you prepared for the unexpected? It goes beyond having a crisis communications binder gathering dust on a shelf. It's about building organizational muscle memory for how to move when the issue lands at your doorstep. Smart businesses plan ahead. Be that smart business.
We’ve been there. We can help.
Local is the new national.
Do you feel that? It’s the PR landscape moving under your feet. Brands can no longer rely on press releases and traditional media to connect with customers. Twitter/X now breaks national news and Instagram drives purchasing decisions. Your customer wants real-time, transparent information so they can walk with you every step of the way. The challenge: how to reinvent communications strategy to succeed? Welcome to the new world of hyperlocal communications.
Get started here.
Authentic connections equal more impact.
Dareful team members are located throughout the U.S. We know our communities--where your future customers live and work--because we grew up here. In Dallas. Phoenix. Miami. Chicago. Los Angeles. And more. What this means for you: smart insights and strong local connections nurtured over time. That's our secret sauce.
