We are a real-world tested communications consultancy designed for innovators and challengers.
insights & outreach / reputation / hyperlocal /
crisis planning & management
About
Dareful:
Founded by Debra Hotaling, Dareful Communications is a PR firm dedicated to building solutions in a rapidly changing communications ecosystem.
Message from Debra:
It's not your imagination: it really is harder to finish the work now. AI makes another version almost effortless, but judgment still takes work. I created Stop Revising the Deck™ to help teams get out of revision mode and make the call — click the tab above to learn more and join the early access list.
What
we do:
At Dareful Communications, we partner with leaders to drive growth through reputational insights rooted in deep research and seasoned experience, brought to life with compelling storytelling. Our secret sauce: deep local community roots. Our U.S.-based team takes on assignments only where we have genuine local knowledge. Moreover, as senior counselors, we offer a proven history of solving complex challenges with strategies tested in real-world situations. Whatever you’re facing, chances are we’ve successfully tackled it before.
Our true North.
Local is the new national.
Do you feel that? It’s the PR landscape moving under your feet. Brands can no longer rely on press releases and traditional media to connect with customers. Twitter/X now breaks national news and Instagram drives purchasing decisions. Your customer wants real-time, transparent information so they can walk with you every step of the way. The challenge: how to reinvent communications strategy to succeed? Welcome to the new world of hyperlocal communications.
Authentic connections equal more impact.
Dareful team members are located throughout the U.S. We know our communities--where your future customers live and work--because we grew up here. In Dallas. Phoenix. Miami. Chicago. Los Angeles. And more. What this means for you: smart insights and strong local connections nurtured over time. That's our secret sauce.
Protect your brand.
Are you prepared for the unexpected? It goes beyond having a crisis communications binder gathering dust on a shelf. It's about building organizational muscle memory for how to move when the issue lands at your doorstep. Smart businesses plan ahead. Be that smart business.
